Campaign to change the narritive on headgear.
How do you make safety come first for kids? You give it some style. Stylize the look, make it customizable, and make it their decision. Health is the number one factor in enabling athletes to compete at their best. So why is it an afterthought?
Leader Headgear has been at the forefront of head protection for the sport of wrestling. The only good remedy for head injuries is to prevent them. Unfortunately, too often it is a reaction to an injury rather than a preventative approach. This campaign was geared towards making protection come first by giving it some style.
Print & Digital Design
Graphic Designer & Content
Logo Presentation & Poster Design
Print & Digital Ad
New Color Campaign